Halifax Burger Week 2021!
This week marks one year from when we decided to postpone the 2020 Halifax Burger Week promotion because of the COVID 19 pandemic. The Coast offices were packed with passports, t-shirts, posters, swag and all promotional material labelled BURGER. During that wild week we were calling Dr. Strang’s office, the mayor, RANS and HBW restaurants wondering aloud what we never thought possible—is the city going to shut down? Are we going to deflate the 2020 HBW promotion? Well you know what happened and we can’t thank the whole city enough for sticking with us.
The postponed 2020 Halifax Burger Week held in October was a great success with over 105,000 burgers sold and $126,000 raised for Feed Nova Scotia.
In past years, Halifax Burger Week is scheduled for the week after Nova Scotia’s March break, when restaurant traffic dips. But this is still not a “normal” year for business. So after much consultation with our restaurant partners, we are excited to announce this year’s promotion date will be from May 13 to May 22. 10 days to get your burg on.
This year Halifax Burger Week welcomes the new FINE COMPANY BREWING Co as our presenting partner. Brewed in Moncton, as part of Molson Coors Six Pints Craft division, Fine Company offers an easy-drinking Blonde Lager & Session IPA, sold exclusively across the Maritimes.
“We are super excited to be a part of Halifax Burger Week. It’s an event we look forward to attending every year, so to actually be involved and have the opportunity to collaborate with so many great local restaurants is as good as it gets”, says Reagan Wynn from the Fine Company brand team. “We know it’s been a tough year for all, particularly the restaurant industry. With proceeds going towards Feed NS, we feel this is a chance to do a little good, for a well deserving partner.”
Stay tuned for exciting updates, contests and what we’re all truly waiting for, the burger line up!